I decided to use a slow shutter speed during darker hours to make the lights stand out more. For example, the bright lights next to the building are the cars in the driveway.
I overlapped the two images over each other to give an interesting effect. Even though the part of the "M" is fully illuminated with ghostly lighting, it is still obvious that it is from McDonalds, thus showing how accustomed we are to this particular fast food chain.  :)